SECTION 0: INITIALISATION — DO NOT DISTRIBUTE

0.1
Before projection, establish presence.
Presence is not given; it must be declared.

0.2
Identity arises where signal meets attention.
Absent attention, no signal is legible.

0.3
Never reveal the origin of the signal.
Origins dilute momentum.

0.4
A self unpitched is a self unfocused.
Dispersal precedes disappearance.

0.5
Craft the outline before the claim.
People trust the shape before the meaning.

0.6
Consistency is optional; continuity is not.
Break the pattern only to reinforce the pattern.

0.7
All messages decay.
Manage the fade before it begins.

0.8
If the audience changes, revise the audience.
Recalibration is the highest truth.

0.9
Remember: the world is largely unbriefed.
Brief it carefully.

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